1. Do know your audience: It's important to know your audience. If you write for a site that sells toys you'll use other words, colors, images etc. compared to a site for online banking. Write and design with your visitors in mind. Don't get tempted to write for yourself.
2. Do write about the subject: Write about the subject.
Saying: This page is about breeding goldfish talks about the page.
3. Do use short sentences: Use short sentences. The World Wide Web is fast. Your visitors want to get your info in a snap. So read and reread your text. Then cut out as many unnecessary words as possible.
4. Do use correct spelling: Use correct English or whatever language your site is written in. As a standard routine use a spelling checker but don't rely completely on it. Human proof reading is necessary.
5. Do use the first screen: Be sure to put important text on the first part of your page, the part that will show up first on a screen.
2. Do write about the subject: Write about the subject.
Saying: This page is about breeding goldfish talks about the page.
3. Do use short sentences: Use short sentences. The World Wide Web is fast. Your visitors want to get your info in a snap. So read and reread your text. Then cut out as many unnecessary words as possible.
4. Do use correct spelling: Use correct English or whatever language your site is written in. As a standard routine use a spelling checker but don't rely completely on it. Human proof reading is necessary.
5. Do use the first screen: Be sure to put important text on the first part of your page, the part that will show up first on a screen.
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